Take Care your Hair
Hair Growth Serum
Hair Growth Tonic
Hair Growth Cycle
Hair Growth Doctor
Hair Growth Solution
Male Hair Loss Info
Hair Loss Male
Stophair Loss Solution
Hair Loss Problem
Hair Loss Baldness
Men Hair Regrowth
How To Regrowth Hair
Curly Hair Style
Hair Extensions Guide
Install Hair Extensions
Color Hair Treatment
All About Hair Vitamins
Vitamin For Hair
Natural Hair Caretips
Hair Growth Vitamin Guide
Hair Growth Herbal Oil
Rapid Hair Growth
Vitamin For Hair Growth
How To Growth Hair
Hair Loss Treatment Research
Plan Wedding.
Wedding Location Guide
Tips For Wedding Plan
Wedding Dresses Idea
Four Top Web Design Tips from Perth Australia
Websites are now considered to be the marketing heart and soul of most organizations, and GTP web design Perth knows that.
GTP Web design Perth understands that websites are a great way to represent an entire company cost effectively. However, while a web site can generate a positive impression of your company, it can just as easily have a negative impact on your business if not done right.
That's why GTP's Web designers advise on investing more of your time and money on getting the professional image conveyed by your website correct.
To make your site appealing, GTP's Perth web designers have some simple tips that you can follow in order to streamline the look and ease of navigation within your site. These simple tips, according to GTP's designers, will allow you to stay ahead of the competition and generate more sales leads, enquiries and sales.
The first tip that GTP web design Perth has is to keep the browsing and navigation structure simple and easy to use. If your visitors are unable to navigate through your website to find your product and service information quickly then they will leave your site before you can grab their attention. You have then lost the chance to communicate your sales message and therefore lost the sale forever.
Your navigation structure according to GTP web design Perth's owner Dale Carter should either utilize a horizontal toolbar with links from left to right or a vertical column on the left or right hand side with links grouped together in an organized manner.
The Perth web designers suggests that for larger sites and e-commerce shopping cart sites that a combination of the two navigation structures be applied with key product or service information links appearing down the left hand column and general company information such as "about us" and "contact us" appearing across the top navigation from left to right.
Use Properly Selected Graphics and Professional Photos
Secondly, GTP web design Perth recommends the use of properly selected graphics and professional photos (not amateur) to enhance the professional perception and impact of your web site. There are a number of good quality low cost photo library sources on the internet.
While GTP web design Perth knows graphics are a great way to enhance the look of each web page, you should be careful not to upload too many graphics because you can ultimately cause browsing difficulties for your viewers.
For one thing, GTP web design Perth has found that the website itself will often become slow to download for the user and thus cause visitors to lose interest and leave the site for a competitor.
A key mistake often made when managing content by business owners is the uploading of oversized images straight from a digital camera that have not been made smaller causing the site to become very slow and bandwidth charges to increase.
GTP Web design Perth cautions against web sites that take more than ten seconds to finish downloading.
Don't Bamboozle with Technology if it's not needed
Third, your website is definitely not the place for you to show off all your tech-related skills to your audience unless what you are showing is relevant to your audience and the sales process.
When you design your web site, you should always keep your audiences needs and wants in your thoughts. While you may have some great ideas and have seen some cool online applications, you need to keep things simple so that your visitors do not get overwhelmed and only apply more advanced technology when it is relevant to the sale and you can do it well.
Always remember when designing your site that you are building a site that should be accessed - and hopefully enjoyed - by both newbie and professional users alike.
Use Simple Clean Colour Schemes
And fourth, always remember to keep the color scheme simple and appropriate to who you want on your web site and keep the use of animations and flash to a minimum. Choose colors which are easy on the eyes, for reading as well as visual impact, and limit your animations to ones that convey good sales information without being distracting.
This is to ensure that the overall user experience is simple positive and satisfies their expectations for the information or experience that they need in order to consider your company positively for their next product purchase or supply of service.
Finally, your web site design should not bombard users with unnecessary and overwhelming graphical elements just for the sake of it but strategically use graphics and site structure to guide users toward your end goal of a sign up, enquiry or a sale on your site.
Dale Carter is an internet marketing consultant at GTP Web Design Perth and has helped more than 500 companies develop and implement successful web site strategies. Visit http://www.gtp-icommerce.com/
GTP Web design Perth understands that websites are a great way to represent an entire company cost effectively. However, while a web site can generate a positive impression of your company, it can just as easily have a negative impact on your business if not done right.
That's why GTP's Web designers advise on investing more of your time and money on getting the professional image conveyed by your website correct.
To make your site appealing, GTP's Perth web designers have some simple tips that you can follow in order to streamline the look and ease of navigation within your site. These simple tips, according to GTP's designers, will allow you to stay ahead of the competition and generate more sales leads, enquiries and sales.
The first tip that GTP web design Perth has is to keep the browsing and navigation structure simple and easy to use. If your visitors are unable to navigate through your website to find your product and service information quickly then they will leave your site before you can grab their attention. You have then lost the chance to communicate your sales message and therefore lost the sale forever.
Your navigation structure according to GTP web design Perth's owner Dale Carter should either utilize a horizontal toolbar with links from left to right or a vertical column on the left or right hand side with links grouped together in an organized manner.
The Perth web designers suggests that for larger sites and e-commerce shopping cart sites that a combination of the two navigation structures be applied with key product or service information links appearing down the left hand column and general company information such as "about us" and "contact us" appearing across the top navigation from left to right.
Use Properly Selected Graphics and Professional Photos
Secondly, GTP web design Perth recommends the use of properly selected graphics and professional photos (not amateur) to enhance the professional perception and impact of your web site. There are a number of good quality low cost photo library sources on the internet.
While GTP web design Perth knows graphics are a great way to enhance the look of each web page, you should be careful not to upload too many graphics because you can ultimately cause browsing difficulties for your viewers.
For one thing, GTP web design Perth has found that the website itself will often become slow to download for the user and thus cause visitors to lose interest and leave the site for a competitor.
A key mistake often made when managing content by business owners is the uploading of oversized images straight from a digital camera that have not been made smaller causing the site to become very slow and bandwidth charges to increase.
GTP Web design Perth cautions against web sites that take more than ten seconds to finish downloading.
Don't Bamboozle with Technology if it's not needed
Third, your website is definitely not the place for you to show off all your tech-related skills to your audience unless what you are showing is relevant to your audience and the sales process.
When you design your web site, you should always keep your audiences needs and wants in your thoughts. While you may have some great ideas and have seen some cool online applications, you need to keep things simple so that your visitors do not get overwhelmed and only apply more advanced technology when it is relevant to the sale and you can do it well.
Always remember when designing your site that you are building a site that should be accessed - and hopefully enjoyed - by both newbie and professional users alike.
Use Simple Clean Colour Schemes
And fourth, always remember to keep the color scheme simple and appropriate to who you want on your web site and keep the use of animations and flash to a minimum. Choose colors which are easy on the eyes, for reading as well as visual impact, and limit your animations to ones that convey good sales information without being distracting.
This is to ensure that the overall user experience is simple positive and satisfies their expectations for the information or experience that they need in order to consider your company positively for their next product purchase or supply of service.
Finally, your web site design should not bombard users with unnecessary and overwhelming graphical elements just for the sake of it but strategically use graphics and site structure to guide users toward your end goal of a sign up, enquiry or a sale on your site.
Dale Carter is an internet marketing consultant at GTP Web Design Perth and has helped more than 500 companies develop and implement successful web site strategies. Visit http://www.gtp-icommerce.com/
How Does A Non Techie Build Websites?
A point and a click of the mouse with web browser interface and 1,000 template designs anyone can and a wide variety to choose from.
Customize with your favorite theme - layout and color. With graphics and CSS - Cascading styling that makes positioning them or stacking very easy Z drag and drop into place. Such as your own logo or branding with photos and with own fav album personal family or business slides.
Type your own text and fonts size with selection of style. Flash intro really does catch some attention with a little music. Mobile phones also have internet capabilities for browsing sites and text messaging graphics online games and downloading.
With some of the latest technology a person is able to build a .mobi site with a mobile domain with this.
And to keep it up to date with RSS feeds and add a journal dairy or web blog. The website is dynamic and updated in real time with fresh up to the minute hourly daily weekly or monthly content. No need to know the programming languages or really simple syndication with simple point and click technology.
Forums are online communities and a great idea for any website too. For any purpose personal family hobbies friends or just for plain business. The sub domain for an example would be like this - forum.101domainames.com. Most web hosting companies or businesses commercially or none some freebie's allow subs once the domain name is registered.
Up to 25 to unlimited sub domain names depending upon which type of web hosting account the business or individual decides to choose from and most have 3 or more website easy and rapidly to build plans.
Online stores or web shops with SSLฎ and with built in hosting from a few select items to hundreds and even unlimited product catalog website are very simple and easy with point paste and click.
The shopping cart calculates all the totals including tax and shipping with also varies payment methods. And with an up to date snap shot such as a summary the big picture. That is fun to manage with QuickBooksฎ and online payment processing that can be integrated and encrypted for non techie to build website/s as easy as 1-2-3.
You acknowledge and agree that you will NOT associate this with any illegal site/s or of any adult nature Free to use without any modification with and link to our site only.
ฉ 2007 101Domainames.com All Rights Reserved.
Customize with your favorite theme - layout and color. With graphics and CSS - Cascading styling that makes positioning them or stacking very easy Z drag and drop into place. Such as your own logo or branding with photos and with own fav album personal family or business slides.
Type your own text and fonts size with selection of style. Flash intro really does catch some attention with a little music. Mobile phones also have internet capabilities for browsing sites and text messaging graphics online games and downloading.
With some of the latest technology a person is able to build a .mobi site with a mobile domain with this.
And to keep it up to date with RSS feeds and add a journal dairy or web blog. The website is dynamic and updated in real time with fresh up to the minute hourly daily weekly or monthly content. No need to know the programming languages or really simple syndication with simple point and click technology.
Forums are online communities and a great idea for any website too. For any purpose personal family hobbies friends or just for plain business. The sub domain for an example would be like this - forum.101domainames.com. Most web hosting companies or businesses commercially or none some freebie's allow subs once the domain name is registered.
Up to 25 to unlimited sub domain names depending upon which type of web hosting account the business or individual decides to choose from and most have 3 or more website easy and rapidly to build plans.
Online stores or web shops with SSLฎ and with built in hosting from a few select items to hundreds and even unlimited product catalog website are very simple and easy with point paste and click.
The shopping cart calculates all the totals including tax and shipping with also varies payment methods. And with an up to date snap shot such as a summary the big picture. That is fun to manage with QuickBooksฎ and online payment processing that can be integrated and encrypted for non techie to build website/s as easy as 1-2-3.
You acknowledge and agree that you will NOT associate this with any illegal site/s or of any adult nature Free to use without any modification with and link to our site only.
ฉ 2007 101Domainames.com All Rights Reserved.
Tips to Make Your Ecommerce Website Attractive and Profitable
A content-rich, visually appealing ecommerce website is one of the most important sales and marketing tools that an online merchant must possess. There’s no need to have some flashy ecommerce web solution package, just a factually accurate website and some great audio-visual content upgrade can attract more customers and eventually lead to more sales. Use Audio-Visual Content for Product DescriptionsWith the advent of flash video, most sites embed online audio-visual content into their sites. An ecommerce site can also add videos for merchandising and product descriptions. Most popular surveys suggest that most consumers are video savvy and love to watch a product in real time, rather than read a product description. Implementing product videos describe a product page more powerfully and it can become one of the best web ecommerce solutions for your site. Add Product Reviews and Ratings to Your Ecommerce Site: Implementing a consumer review and rating section in your ecommerce site will certainly boost your sales. If consumers are allowed to rate and review about a product, it will lead to more interaction and will also offer more information to potential buyers. Studies have suggested that sites with customer reviews and ratings increase product sales by more than 25 percent. ÂMake sure your site has a single-page checkout: A professional and visually appealing ecommerce site design should also have a single-page checkout. If your customers keep on clicking through your web store’s checkout process, you will certainly lose customers. Remember that the checkout process is built-in to your shopping cart. So, it is also important to seriously consider your ecommerce shopping cart solution . Did you upgrade your product description today? Yes, writing an effective and attractive product description is the right step in attracting customer’s attention. A good product copy should not be too long and flashy; you should be able to describe your product in few lines. A simple product description can be a good ecommerce solution for your site.
I am the webmaster at www.synapseindia.com â€" A web development company offering web ecommerce solutions to businesses in India and abroad.
3W Internet Corporation Releases New Free Web Sites
3W Internet freely donates the use of the Web Sight Design Software in exchange for hosting the Web Pages where the user can build their Web Site from scratch, or let 3W Internet assist in providing the necessary professional design services. The business receives unlimited Web Pages and an unlimited Product Shopping Cart. The Free Web Site also includes unlimited Disk Space to store all Images, Product Inventory, Music, Flash Movies, and e-Books all with unlimited Traffic and Bandwidth. Additionally, the user will be provided with Web Site Management Tools, using Professional Web Site Templates which accepts HTML Customization, and with unlimited 800# Phone Support.
Read what our customers are saying:
Mark Wilson says, "3W Internet has brilliant service. I was new to hosting and didn't want to be ripped off in anyway. I sent lots of questions to them and they swiftly replied with easy to understand answers. I was weary of any host as I had a few, but I can clearly say they have been absolutely brilliant no down time whatsoever, very fast, and a great response service to answer all my questions. What can I say? You would be stupid not to choose 3W Internet over any other web host."
Diane Rodden says, "Great prices, outstanding service! Even during a major upgrade 3W Internet took time from their busy schedule to complete a special request I had made. I'm glad I chose 3W Internet!"
Optionally, the user may choose to include a merchant account with a versatile shopping cart and auto responder. Review of sample Web Sites can be shown upon request.
3W Internet has been providing online Business Profitability Analysis for over 7 years, and has been assisting Financial Professionals by providing marketing assistance, training, books, special reports, and Profitability Analysis explaining how Factoring increases profits, net worth, and risk reduction in a business. Mr. Winegardner was instrumental in creating and formulating the Profitability Analyzer which is used by Businesses and Financial Professionals to document the exact risk and rewards for a given business situation. His company, 3W Internet Corporation, has been hosting the Business Profitability Analyzer site (www.3wi.com) for over 7 years. Please call 215-736-1107 or visit the web site now.
Read what our customers are saying:
Mark Wilson says, "3W Internet has brilliant service. I was new to hosting and didn't want to be ripped off in anyway. I sent lots of questions to them and they swiftly replied with easy to understand answers. I was weary of any host as I had a few, but I can clearly say they have been absolutely brilliant no down time whatsoever, very fast, and a great response service to answer all my questions. What can I say? You would be stupid not to choose 3W Internet over any other web host."
Diane Rodden says, "Great prices, outstanding service! Even during a major upgrade 3W Internet took time from their busy schedule to complete a special request I had made. I'm glad I chose 3W Internet!"
Optionally, the user may choose to include a merchant account with a versatile shopping cart and auto responder. Review of sample Web Sites can be shown upon request.
3W Internet has been providing online Business Profitability Analysis for over 7 years, and has been assisting Financial Professionals by providing marketing assistance, training, books, special reports, and Profitability Analysis explaining how Factoring increases profits, net worth, and risk reduction in a business. Mr. Winegardner was instrumental in creating and formulating the Profitability Analyzer which is used by Businesses and Financial Professionals to document the exact risk and rewards for a given business situation. His company, 3W Internet Corporation, has been hosting the Business Profitability Analyzer site (www.3wi.com) for over 7 years. Please call 215-736-1107 or visit the web site now.
E-Commerce Security
Securities:
There are several areas of security that are in extreme need of attention. Any company that obtains and retains personal information is liable for that information. This being said, there are certain protocols to follow to ensure that the information provided is kept safe.
Personal Information Collection.
Let's look at an E-commerce Store environment. Whether you are a multi-million dollar operation, or simply a small specialty E-commerce store, you are responsible for the information that is collected from your various shoppers. Anytime information is collected, security becomes a significant factor.
The Internet is not a safe place. Data is sent back and forth through various servers through which personal and non-personal information is housed. The problem with data transfer is the ability to intercept and record that data that is moving from server a to server b. Hackers have the ability to intercept and use that information, such as credit card numbers and expiry dates, to falsely do transactions. Now that being said, there is technology out there that can eliminate this serious threat.
SSL - The encryption of data passed through server's means that anyone illegally intercepting data transfers will not have the ability to read whatever data is contained there within.
This is an especially important tool for any E-commerce operations. You must use SSL technologies to ensure that your consumer data is protected from fraudulent activity.
Shopping Cart Technologies
The shopping cart built with ASP technology is secure enough that the average user will feel safe using the systems. One of the features for keeping the site secure is identifying users through credentials typed into a login form. This system will automatically display a login from an unauthenticated user accessing a protected portion of the site.
OPT-in/out Procedures
Having both opt-in and opt-out measures will allow customers choose whether they want to receive various sales and advertising emails throughout the year. Some customers want the option of not receiving emails because they view them as spam. But others want to be kept up-to-date about sales and different advertisements so they can shop during those times.
Another technique that can be used is a double opt-in method. Customers will get an email verifying that they have signed up to receive emails from the organization.
At the end of every email will be an opt-out/unsubscribe link if the customer does not wish to receive anymore emails. This will automatically remove them from the emailing system but keep the email on file for future reference.
Maintaining Privacy
Your Implied Consent
In some cases, your consent is implied if we ask you to provide personal information with a stated purpose. For example, we can only deliver the product you have purchased if you provide us with your address and phone number.
Your Express Consent
In other cases, we will ask you to give your express consent to use your personal information to advise you of products or services that may be of interest. You always have the opportunity to "opt out" of having your information used for this purpose. For example, when you subscribe to the Future Flash newsletter, we will also ask for your express consent to send you promotional information.
Withdrawing Your Consent
If you have "opted in" or subscribed to one of our newsletters or mailing lists, we will always provide you the opportunity to "opt out" or unsubscribe. For example, each e-mail we send you will tell you how to decline further e-mail."
Transaction Security
This is one of the most important aspects for businesses operating online. There are always stories in the news about credit card numbers being collected by individuals online. To combat this, all transactions will go through a secure transaction line, provided through the company's financial institution. All processes are handled by the bank, ensuring a highly secure line that will instill customers with trust.
Transaction Cancellations
Customers will have the options for canceling transactions within a predetermined amount of time. This enables the customer to have a grace period, or 'cooling-off' period, the equivalent to a retail stores grace period for returns. This will also ensure that the actual customers are making the purchases, and not a customer using pirated information. Information Divulgence
What staff have the ability to view what information and for what purpose.
Disclosure of Information
To full-fill orders and ship orders, information collected from users may be needed by service providers to complete transactions. In this event, only information needed to complete the sale and or delivery of the purchased products will be disclosed to any service provider.
Alex Simms is a content writer for Avalon Studios, a Web Design & Development firm working with small businesses.
There are several areas of security that are in extreme need of attention. Any company that obtains and retains personal information is liable for that information. This being said, there are certain protocols to follow to ensure that the information provided is kept safe.
Personal Information Collection.
Let's look at an E-commerce Store environment. Whether you are a multi-million dollar operation, or simply a small specialty E-commerce store, you are responsible for the information that is collected from your various shoppers. Anytime information is collected, security becomes a significant factor.
The Internet is not a safe place. Data is sent back and forth through various servers through which personal and non-personal information is housed. The problem with data transfer is the ability to intercept and record that data that is moving from server a to server b. Hackers have the ability to intercept and use that information, such as credit card numbers and expiry dates, to falsely do transactions. Now that being said, there is technology out there that can eliminate this serious threat.
SSL - The encryption of data passed through server's means that anyone illegally intercepting data transfers will not have the ability to read whatever data is contained there within.
This is an especially important tool for any E-commerce operations. You must use SSL technologies to ensure that your consumer data is protected from fraudulent activity.
Shopping Cart Technologies
The shopping cart built with ASP technology is secure enough that the average user will feel safe using the systems. One of the features for keeping the site secure is identifying users through credentials typed into a login form. This system will automatically display a login from an unauthenticated user accessing a protected portion of the site.
OPT-in/out Procedures
Having both opt-in and opt-out measures will allow customers choose whether they want to receive various sales and advertising emails throughout the year. Some customers want the option of not receiving emails because they view them as spam. But others want to be kept up-to-date about sales and different advertisements so they can shop during those times.
Another technique that can be used is a double opt-in method. Customers will get an email verifying that they have signed up to receive emails from the organization.
At the end of every email will be an opt-out/unsubscribe link if the customer does not wish to receive anymore emails. This will automatically remove them from the emailing system but keep the email on file for future reference.
Maintaining Privacy
Your Implied Consent
In some cases, your consent is implied if we ask you to provide personal information with a stated purpose. For example, we can only deliver the product you have purchased if you provide us with your address and phone number.
Your Express Consent
In other cases, we will ask you to give your express consent to use your personal information to advise you of products or services that may be of interest. You always have the opportunity to "opt out" of having your information used for this purpose. For example, when you subscribe to the Future Flash newsletter, we will also ask for your express consent to send you promotional information.
Withdrawing Your Consent
If you have "opted in" or subscribed to one of our newsletters or mailing lists, we will always provide you the opportunity to "opt out" or unsubscribe. For example, each e-mail we send you will tell you how to decline further e-mail."
Transaction Security
This is one of the most important aspects for businesses operating online. There are always stories in the news about credit card numbers being collected by individuals online. To combat this, all transactions will go through a secure transaction line, provided through the company's financial institution. All processes are handled by the bank, ensuring a highly secure line that will instill customers with trust.
Transaction Cancellations
Customers will have the options for canceling transactions within a predetermined amount of time. This enables the customer to have a grace period, or 'cooling-off' period, the equivalent to a retail stores grace period for returns. This will also ensure that the actual customers are making the purchases, and not a customer using pirated information. Information Divulgence
What staff have the ability to view what information and for what purpose.
Disclosure of Information
To full-fill orders and ship orders, information collected from users may be needed by service providers to complete transactions. In this event, only information needed to complete the sale and or delivery of the purchased products will be disclosed to any service provider.
Alex Simms is a content writer for Avalon Studios, a Web Design & Development firm working with small businesses.
eCommerce Web Site Building: Where Do I Start?
Building a web site isn't something that is really cut and dry. There's a huge variety of products and services that can either help you get your web site where you want it or simply confuse you. It's also important that you make the right choices upfront so that you don't end up having to restructure your whole web site because of some problem in your design layout. The level of time investment neccessary for mastery in a lot of these software packages can range from little to a VERY significant amount. Because of this I feel it's important to be lead in the "right" direction to make sure you don't spend time in the wrong areas, or learning some software that might not be all that useful for you later on (*coughs* Frontpage *coughs*).
Where you should start greatly depends on what you plan on attempting to do, and how deep you're going to dive in. For a moderately professional, clean looking web site without a lot of automation or intensive animated graphics you can probably get by with some basic knowledge of html, ability with a good WYSIWYG editor, and an image editting program. On the other hand, if you're someone that's looking to build something that will really wow your audience then you might consider spending some major time and developing some animation skills with a program like Macromedia Flash. I personally always spring for what I believe will bring me the greatest amount of profit with a minimal amount of effort, and because of this I usually end up spending all of my time diving in deeper with ONLY my WYSIWYG HTML editor, and my image editor.
## What is a "WYSIWYG" editor? ##
A WYSIWYG (What You See Is What You Get) HTML editor is what allows you to get by with minimal knowledge of HTML. Yes, that means you don't have to know EVERYTHING about HTML to have a decent looking website. When you use a WYSIWYG editor it interprets what you're doing (inserting an image for example) as being a certain series of HTML tags with attributes, and does it for you... Thus, what you see on your screen is what you get. Instead of seeing a bunch of HTML code in text format, you'll mostly see what will actually show up in your browser once your web site is up WHILE you're making it. I highly recommend using the latest version of dreamweaver -- it is well-known as one of the best HTML editors by general consensus. Dreamweaver's interface is very friendly, has a built in FTP client, and is specifically built to be flexible enough to suit both the coder and the everyday amatuer webmaster.
## Image editing? What do I need that for? ##
Okay, let's be realistic here: If you're going to make a professional *appearing* web site it's important that you can make some basic, decent looking graphics. There's a lot of graphics problems that can truly get the job done, but as far as power and flexibility goes I recommend Adobe Photoshop. Adobe Photoshop definitely takes some time getting used to, but in the end it's VERY rewarding. I've ended up using my knowledge of Photoshop to make not only graphics for multiple web sites, but also touched up portraits, made business cards, flyers, and other online advertisments such as banners. Infact, I've used it for everything except animation... But it also comes with Adobe Imageready which is very good with animation. This software is amazing, and if you're going to learn ANY image editing software I recommend you start with Photoshop because of it's widerange of overall... usefulness!
## Let's get me some sales! ##
Kick off your new web site you've gotten up from your knowledge of webmastering and image editing with a few new sales... Sounds like a plan? Well a great way to do that quickly is with pay-per-click advertising. BUT WAIT! Doesn't that cost money? Well... Yes. But with the tools brought to us by some of the biggest pay-per-click advertisers out there we should be able to make a good evaluation of how much profit we're going to make without much investment upfront.
The big question behind pay-per-click advertising is whether or not it's worth the cash when you can simply get traffic from regular search engine ranking (otherwise known as organic traffic). Afterall, there are plenty of companies out there that promise to help get you all the traffic you need through optimizing your web site for organic ranking. The answer to this question is quite simple: profit is profit. Through conversion tracking tools such as those offered by Yahoo! Search Marketing and Google Adwords anyone can calculate exactly what their profit is after cost of PPC advertising is taken out. In my opinion, Google Adwords has the most user-friendly interface among the PPC advertisers. Google Adword's interface makes it very easy to see which keywords are pulling you in the most sales, and which ones aren't even worth your advertising money.
Let us not forget, however, that in order to make those conversions we're going to be needing a shopping cart! There's a lot of diverse software packages out there you can use, but I've been using Mal's E-Commerce Free shopping cart for a number of years with great success. The cart's server is hosted on their machines so that means you not only get away with not having to pay for the software itself, but you get out of having to buy an SSL security ticket too! Nothing's a better bargain than free, eh?
## Getting those sales leads you've been building up to BUY! ##
Once you've scored a few sales it would probably be a good idea to start using some kind of lead management services. I highly recommend the use of autoresponders for this purpose. Autoresponders are, essentially, a newsletter sign-up that allows you to strategically determine what you want to send each lead after a certain alotted amount of time. For example, let's say someone visits your web site and you offer them a free newsletter. If you were selling an ebook on some very complicated topic, you might consider sending them only information on the most basic concepts at first to get them interested. Slowly but surely, you can turn those visitors that might have left your web site and never have returned into some serious revenue!
As far as autoresponders go, I highly recommend the use of Aweber. Their customer service is superb (seriously, these guys really know their stuff!) and can be contacted at any point during the business day via online chat or phone. They also offer tons of free information, and guides on making the most of their services. Check out their month long free trial at http://www.getaweber.com/ .
Where you should start greatly depends on what you plan on attempting to do, and how deep you're going to dive in. For a moderately professional, clean looking web site without a lot of automation or intensive animated graphics you can probably get by with some basic knowledge of html, ability with a good WYSIWYG editor, and an image editting program. On the other hand, if you're someone that's looking to build something that will really wow your audience then you might consider spending some major time and developing some animation skills with a program like Macromedia Flash. I personally always spring for what I believe will bring me the greatest amount of profit with a minimal amount of effort, and because of this I usually end up spending all of my time diving in deeper with ONLY my WYSIWYG HTML editor, and my image editor.
## What is a "WYSIWYG" editor? ##
A WYSIWYG (What You See Is What You Get) HTML editor is what allows you to get by with minimal knowledge of HTML. Yes, that means you don't have to know EVERYTHING about HTML to have a decent looking website. When you use a WYSIWYG editor it interprets what you're doing (inserting an image for example) as being a certain series of HTML tags with attributes, and does it for you... Thus, what you see on your screen is what you get. Instead of seeing a bunch of HTML code in text format, you'll mostly see what will actually show up in your browser once your web site is up WHILE you're making it. I highly recommend using the latest version of dreamweaver -- it is well-known as one of the best HTML editors by general consensus. Dreamweaver's interface is very friendly, has a built in FTP client, and is specifically built to be flexible enough to suit both the coder and the everyday amatuer webmaster.
## Image editing? What do I need that for? ##
Okay, let's be realistic here: If you're going to make a professional *appearing* web site it's important that you can make some basic, decent looking graphics. There's a lot of graphics problems that can truly get the job done, but as far as power and flexibility goes I recommend Adobe Photoshop. Adobe Photoshop definitely takes some time getting used to, but in the end it's VERY rewarding. I've ended up using my knowledge of Photoshop to make not only graphics for multiple web sites, but also touched up portraits, made business cards, flyers, and other online advertisments such as banners. Infact, I've used it for everything except animation... But it also comes with Adobe Imageready which is very good with animation. This software is amazing, and if you're going to learn ANY image editing software I recommend you start with Photoshop because of it's widerange of overall... usefulness!
## Let's get me some sales! ##
Kick off your new web site you've gotten up from your knowledge of webmastering and image editing with a few new sales... Sounds like a plan? Well a great way to do that quickly is with pay-per-click advertising. BUT WAIT! Doesn't that cost money? Well... Yes. But with the tools brought to us by some of the biggest pay-per-click advertisers out there we should be able to make a good evaluation of how much profit we're going to make without much investment upfront.
The big question behind pay-per-click advertising is whether or not it's worth the cash when you can simply get traffic from regular search engine ranking (otherwise known as organic traffic). Afterall, there are plenty of companies out there that promise to help get you all the traffic you need through optimizing your web site for organic ranking. The answer to this question is quite simple: profit is profit. Through conversion tracking tools such as those offered by Yahoo! Search Marketing and Google Adwords anyone can calculate exactly what their profit is after cost of PPC advertising is taken out. In my opinion, Google Adwords has the most user-friendly interface among the PPC advertisers. Google Adword's interface makes it very easy to see which keywords are pulling you in the most sales, and which ones aren't even worth your advertising money.
Let us not forget, however, that in order to make those conversions we're going to be needing a shopping cart! There's a lot of diverse software packages out there you can use, but I've been using Mal's E-Commerce Free shopping cart for a number of years with great success. The cart's server is hosted on their machines so that means you not only get away with not having to pay for the software itself, but you get out of having to buy an SSL security ticket too! Nothing's a better bargain than free, eh?
## Getting those sales leads you've been building up to BUY! ##
Once you've scored a few sales it would probably be a good idea to start using some kind of lead management services. I highly recommend the use of autoresponders for this purpose. Autoresponders are, essentially, a newsletter sign-up that allows you to strategically determine what you want to send each lead after a certain alotted amount of time. For example, let's say someone visits your web site and you offer them a free newsletter. If you were selling an ebook on some very complicated topic, you might consider sending them only information on the most basic concepts at first to get them interested. Slowly but surely, you can turn those visitors that might have left your web site and never have returned into some serious revenue!
As far as autoresponders go, I highly recommend the use of Aweber. Their customer service is superb (seriously, these guys really know their stuff!) and can be contacted at any point during the business day via online chat or phone. They also offer tons of free information, and guides on making the most of their services. Check out their month long free trial at http://www.getaweber.com/ .
Subscribe to:
Posts (Atom)